Target opportunity with the sonar reflective Echo Bait^TM. The new proprietary technology is 2-10x more visible on Live/Forward Facing sonar. Integrating size, shape, and composition, Echo Bait^TM optimizes sonar acoustic size and passive sonar reflection. An advantage that enables championship anglers to track their lure and target fish on Live/Forward Facing sonar. The introductory product line, Echo Jig includes the Shallow Water Bonnet, Deep Water Tomahawk, and Vertical Water Dagger.